New Facebook: Changes, Challenges and Solutions (Hybrid newsfeed)

03/11/2011 by Leave a comment

Since the latest Facebook update we have received a lot of questions on how it is possible that impressions on certain posts have dropped significantly and why some posts didn’t show up at user’s wall at all. Of course we have done our research and want to give you a short update about our latest findings. (These findings have been supported and confirmed by Facebook engineers as well)

Changes in Facebook

The two most important changes that have been done in recent updates are the way status updates in the Newsfeeds are shown and the Ticker.
Before the recent update, Facebook separated Top News (based on EdgeRank) and Recent (in chronologic order). This has changed into one “hybride” flow with messages. When you open your newsfeed, the first messages you’ll see are “top stories”, which are based on the EdgeRank. When you scroll down you’ll find your other messages in chronological order. Facebook stores your messages until you login and then decides which messages are relevant for you based on the EdgeRanker.

To make sure you don’t miss any posts while you are using Facebook, they have introduced the Ticker. This is a column on the right-side of your screen which shows the real-time updates of your friends. In this Ticker you are able to respond to these updates directly. In the app settings in Facebook, users are able to select which updates they want to see in the Ticker.

  Read more of this post

Filed under Business Philosophy

The ROI of Social Media Engagement

13/04/2011 by Leave a comment

Following the announced strategic partnership with DQ&A, I was asked to share some thoughts about ROI and “Social Media Engagement” for their newsletter. Below the outcome as it was published, by no means it is all-inclusive, so you are invited to add, comment or let me know what you think… - RvH –

The ROI of Social Media Engagement

Social Media was called “a hype” in the beginning of 2010, by the end of the year it was here to stay. Many organizations started to use social media for (mainly) reputation management. When asked about the results, the answers usually consisted of many words but few facts & figures.

Organizations are now taking the next step by truly engaging with their audiences via social media. Why? Because consumers are demanding it. Furthermore, tools have been developed helping organizations to efficiently manage their fanbase, while measuring and analyzing the impact of their engagement.

The year 2011 will be about the ROI of social media engagement, showing social media is a game-changer in almost every industry. Read more of this post

Filed under Business Philosophy Tagged with , , , , , , , , , ,

Pers: Media Injection genomineerd voor Innovation Award

24/09/2010 by Leave a comment

Media Injection dingt mee naar prestigieuze juryprijs en publieksprijs voor innovatieve concepten.

Amsterdam, 24 september 2010 – Media Injection, een social media management en analytics leverancier, kondigt aan dat het is benoemd tot één van de vijf genomineerden voor de Accenture Innovation Jury Award in de categorie ‘Best Web Concept’. Met deze benoeming komt het concept tegelijkertijd in aanmerking voor de publieksprijs. De uiteindelijke winnaars worden bekendgemaakt tijdens het Accenture Innovation Seminar op dinsdag 2 november 2010, in Pakhuis de Zwijger in Amsterdam.

Read more of this post

Filed under News

Pers: Bol.com heeft grip op social media met MI Connect

14/09/2010 by Leave a comment

Grip krijgen op de inzet van social media: de wens van vele organisaties. Zo ook Bol.com, die door de inzet van de nieuwe social media management tool MI Connect van Media Injection een enorme efficiencyslag heeft gemaakt. MI Connect is de eerste Nederlandse engagement tool die naast sociale media campagne- en contentmanagementfuncties ook conversie en social CRM-functies in zich heeft, bij elkaar gebracht in een overzichtelijk dashboard.

Read more of this post

Filed under News Tagged with , , , , ,

Greetz: how commerciality met social charity (with success)

20/08/2010 by Leave a comment

Charity organization “Stichting Kinderwens” (translated: child’s wish) sent out a final request for 7 year old Nicky who has little more then 2 months to live. Nicky’s last wish is to have her room filled up with as many cards as possible.

Gert-Jan Lagas, responsible for online campaigns at Greetz, decided to act immediately and sent out a call to their fans in Facebook, Twitter & Hyves. The message was simple: let’s support Nicky’s final request and help Greetz with sending as much cards as possible. Within hours, fans ordered hundreds of free greeting cards, donated by Greetz. At the ultimate peak 1 card was sent every 27 seconds. Counting 2009 cards, Greetz had to stop the charity campaign, since the request had been extensively fulfilled and media attention towards little Nicky kept growing.

Read more of this post

Filed under Business Philosophy Tagged with , , , , ,

Crisis Management via Social Media; Marketing trick or true effort?

22/07/2010 by 2 Comments

My first blog!

I intend to ocassionally write about whatever catches my attention in “the world of Social Media”. No, I am not a social media guru, there are too many already!

I do however, have a strong interest in the changes that social media are bringing about in the various aspects of personal life, business life and the shift of power (or attitude) between consumers & producers. My main business interest lies in the social media tooling that change or facilitate the way we engage with each other. For the better.

I invite you to leave comments in our company blog, if you agree with us, or even better when you disagree! It’s all good.

Read more of this post

Filed under Business Philosophy Tagged with , , , , ,

Social media ROI? Yes, we can!

18/07/2010 by Leave a comment

For archiving reasons I’ll start with stating that this is the year 2010. And yes, businesses all over the world trying to engage with their fanbase inside social networks are managing mostly everything by hand.  It’s great to see that company’s are following the consumers to their networks and start engaging on a social level, and even better to hear their success stories. But how did they measure this success? Was it just gut feeling? And what if the person managing these networks decides to leave the company?

Read more of this post

Filed under Business Philosophy Tagged with , , , , , , ,

Twitter’s market share and it’s real users

13/07/2010 by Leave a comment

In my line of business no day goes by without talking or hearing the word Twitter or discussing topics involving their service. The people I work with, our customers and even the news articles I read are all closely connected with Twitter in some form. When I check upon the people who say they have a Twitter account, I usually end up being envy of their followers and tweet numbers. Everything in my direct environment seems to indicate Twitter is the place to be and if you don’t, you don’t exist. Read more of this post

Filed under Business Philosophy Tagged with , , , ,

Engagement Vs. Monitoring: details explained

15/05/2010 by Leave a comment

Since our very first customer contact people asked us: “So, you guys are a monitoring tool?”. I lost count how many times we said: “No, we’re not.” We figured that there was something wrong in our general communication (website/brochures etc) and that we had to work on fixing it.

“So what are you guys at MI doing then?!” Read more of this post

Filed under Business Philosophy Tagged with , , , , , , , , , , , , , ,

What it takes to make money

11/05/2010 by Leave a comment

From the moment we started with our company Media Injection it has been a real challenge to find a suiting business model. What are we going to ask for our products, is it a license or is it a one time purchase, are we going to make use of resellers or just head directly for loaded end customers and what are competitors doing? I can imagine that thousands of other startups with me are searching for the same answers, perhaps in another context. Read more of this post

Filed under Business Philosophy Tagged with , , , , , ,

← Older posts

Follow

Get every new post delivered to your Inbox.