Social media engagement
11/05/2010 Leave a comment
From the moment we started with our company Media Injection it has been a real challenge to find a suiting business model. What are we going to ask for our products, is it a license or is it a one time purchase, are we going to make use of resellers or just head directly for loaded end customers and what are competitors doing? I can imagine that thousands of other startups with me are searching for the same answers, perhaps in another context. Read more of this post
10/05/2010 Leave a comment
Recently I was invited as a speaker for DDMA’s iLounge: Gouden (golden) Tip 2010. Honestly I must admit that the thought of speaking in front of a crowd of professional marketeers as a non-marketeer made me a little bit nervous.
Nontheless, they’ve asked me to tell them how we all can be succesfull in the times ahead. And this is ofcourse something I can do. Although it’ll always stay my point of view and not necessarily pure marketing related (and maybe a little too abstract after all).
To calculate success there is a simple formula: Read more of this post
