Crisis Management via Social Media; Marketing trick or true effort?

22/07/2010 by 2 Comments

My first blog!

I intend to ocassionally write about whatever catches my attention in “the world of Social Media”. No, I am not a social media guru, there are too many already!

I do however, have a strong interest in the changes that social media are bringing about in the various aspects of personal life, business life and the shift of power (or attitude) between consumers & producers. My main business interest lies in the social media tooling that change or facilitate the way we engage with each other. For the better.

I invite you to leave comments in our company blog, if you agree with us, or even better when you disagree! It’s all good.

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Social media ROI? Yes, we can!

18/07/2010 by Leave a comment

For archiving reasons I’ll start with stating that this is the year 2010. And yes, businesses all over the world trying to engage with their fanbase inside social networks are managing mostly everything by hand.  It’s great to see that company’s are following the consumers to their networks and start engaging on a social level, and even better to hear their success stories. But how did they measure this success? Was it just gut feeling? And what if the person managing these networks decides to leave the company?

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Twitter’s market share and it’s real users

13/07/2010 by Leave a comment

In my line of business no day goes by without talking or hearing the word Twitter or discussing topics involving their service. The people I work with, our customers and even the news articles I read are all closely connected with Twitter in some form. When I check upon the people who say they have a Twitter account, I usually end up being envy of their followers and tweet numbers. Everything in my direct environment seems to indicate Twitter is the place to be and if you don’t, you don’t exist. Read more of this post

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