Success = History + Communication + Infrastructure

Recently I was invited as a speaker for DDMA’s iLounge: Gouden (golden) Tip 2010. Honestly I must admit that the thought of speaking in front of a crowd of professional marketeers as a non-marketeer made me a little bit nervous.

Nontheless, they’ve asked me to tell them how we all can be succesfull in the times ahead. And this is ofcourse something I can do. Although it’ll always stay my point of view and not necessarily pure marketing related (and maybe a little too abstract after all).

To calculate success there is a simple formula: Read more of this post

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