The ROI of Social Media Engagement

13/04/2011 by Leave a Comment

Following the announced strategic partnership with DQ&A, I was asked to share some thoughts about ROI and “Social Media Engagement” for their newsletter. Below the outcome as it was published, by no means it is all-inclusive, so you are invited to add, comment or let me know what you think… - RvH –

The ROI of Social Media Engagement

Social Media was called “a hype” in the beginning of 2010, by the end of the year it was here to stay. Many organizations started to use social media for (mainly) reputation management. When asked about the results, the answers usually consisted of many words but few facts & figures.

Organizations are now taking the next step by truly engaging with their audiences via social media. Why? Because consumers are demanding it. Furthermore, tools have been developed helping organizations to efficiently manage their fanbase, while measuring and analyzing the impact of their engagement.

The year 2011 will be about the ROI of social media engagement, showing social media is a game-changer in almost every industry. Read more of this post

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Pers: Bol.com heeft grip op social media met MI Connect

14/09/2010 by Leave a Comment

Grip krijgen op de inzet van social media: de wens van vele organisaties. Zo ook Bol.com, die door de inzet van de nieuwe social media management tool MI Connect van Media Injection een enorme efficiencyslag heeft gemaakt. MI Connect is de eerste Nederlandse engagement tool die naast sociale media campagne- en contentmanagementfuncties ook conversie en social CRM-functies in zich heeft, bij elkaar gebracht in een overzichtelijk dashboard.

Read more of this post

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Engagement Vs. Monitoring: details explained

15/05/2010 by Leave a Comment

Since our very first customer contact people asked us: “So, you guys are a monitoring tool?”. I lost count how many times we said: “No, we’re not.” We figured that there was something wrong in our general communication (website/brochures etc) and that we had to work on fixing it.

“So what are you guys at MI doing then?!” Read more of this post

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Success = History + Communication + Infrastructure

10/05/2010 by Leave a Comment

Recently I was invited as a speaker for DDMA’s iLounge: Gouden (golden) Tip 2010. Honestly I must admit that the thought of speaking in front of a crowd of professional marketeers as a non-marketeer made me a little bit nervous.

Nontheless, they’ve asked me to tell them how we all can be succesfull in the times ahead. And this is ofcourse something I can do. Although it’ll always stay my point of view and not necessarily pure marketing related (and maybe a little too abstract after all).

To calculate success there is a simple formula: Read more of this post

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