The ROI of Social Media Engagement

13/04/2011 by Leave a Comment

Following the announced strategic partnership with DQ&A, I was asked to share some thoughts about ROI and “Social Media Engagement” for their newsletter. Below the outcome as it was published, by no means it is all-inclusive, so you are invited to add, comment or let me know what you think… - RvH –

The ROI of Social Media Engagement

Social Media was called “a hype” in the beginning of 2010, by the end of the year it was here to stay. Many organizations started to use social media for (mainly) reputation management. When asked about the results, the answers usually consisted of many words but few facts & figures.

Organizations are now taking the next step by truly engaging with their audiences via social media. Why? Because consumers are demanding it. Furthermore, tools have been developed helping organizations to efficiently manage their fanbase, while measuring and analyzing the impact of their engagement.

The year 2011 will be about the ROI of social media engagement, showing social media is a game-changer in almost every industry. Read more of this post

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Social media ROI? Yes, we can!

18/07/2010 by Leave a Comment

For archiving reasons I’ll start with stating that this is the year 2010. And yes, businesses all over the world trying to engage with their fanbase inside social networks are managing mostly everything by hand.  It’s great to see that company’s are following the consumers to their networks and start engaging on a social level, and even better to hear their success stories. But how did they measure this success? Was it just gut feeling? And what if the person managing these networks decides to leave the company?

Read more of this post

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